Esther's Story

"I'm an outdoors type of person and have always appreciated the power of nature. I became interested in organic skin care after I switched to a vegan diet in 1993. I was astounded by the amount of unethical and animal derived ingredients in skincare products, not to mention all the chemical petroleum junk! I was determined to make a difference and started to formulate products that didn't just look and smell lovely but were incredibly beneficial for the skin.

Since then we have developed a tried and tested range of nourishing skin, hair and body products that are full of goodness, just as nature intended. "

Esther Cohen, Founder & Managing Director

Discover our products

Small company, big ethics.

I Am Natural is a small company. Our mission isn't to make loads of money, it's to stick to our ethics of making affordable high quality organic skincare that is cruelty free, certified 100% vegan and contains sustainable organic ingredients.


Country kitchen

Our products are handmade by us in small batches in our aromatherapy kitchen in the Kent countryside.

All our vegetable oils are cold pressed and certified organic. We never heat our oils above 40c to ensure they retain vital raw nutrients such as omega fatty acids and vitamins.

We understand your concerns about ingredients and we're happy to share our knowledge with you!


Love for the environment

As a business we don't put waste into our environment.

It's just not cool. We do things differently.

We compost all the organic waste in our production.
We recycle or compost all our suppliers packaging waste too.

All our bottles and jars are recyclable.

We travel to fairs & markets in our 100% electric car.

Return your empty jars to us and we will re-use them!

Packaging for customer orders will be 100% compostable by 2020.