I became interested in organic skin care years ago through my personal devotion to my vegan diet (since 1993). I learnt to appreciate the difference between products that are sold as 'good for you' opposed to those that really are beneficial.

I found it frustrating, and still do, that so many companies were capitalising on the new organic market and selling outrageously expensive creams and lotions. Organic products shouldn't be luxury items only to be bought at Christmas and birthdays.

My background is actually in I.T project management but I decided to make my own organic products and after 5 years of cosmetic courses, hard work, passion and lots of trial and error, I AM NATURAL was launched in Spring 2005.

I hope you enjoy the products as much as we do. We are continually looking for ways to improve the products and welcome all feedback from customers. Thanks and enjoy!

P.S Thanks to all my friends and family who have acted as guinea pigs over the years!